An unlocked cellphone is becoming increasingly enticing for many people. Androids are very hot right now primarily because of their availability on different networks. There are now more Americans buying Androids than iPhones. Will Apple be able to hold on to the unlocked cellphone market?
Signs show that Apple has no intention of slowing down. Their stock is well above $300 a share, higher than it’s ever been. They are increasing their availability to Verizon in a few months. And there were 12 million iPhones sold last quarter, a 60% increase from last year.
But with Microsoft prepared to take on the market, and Google’s presence growing, Apple could find itself in a position similar to its the deathbed it rested on in the 90’s when Microsoft held almost all of the market power in the PC world. Many researchers worry about Apple’s tight fisted control over their products, which David Yoffie, a Harvard Business School professor has said has “a large short-term advantage and a large long-term disadvantage.”
Then again, with Apple’s technologically superior phones at costs made lower by the subsidization of wireless carriers, and with their trio of iOS devices, it seems at least at this point, as though Apple will continue to retain a large share of the consumer electronics online mobile phone market.













